YES, You will need SEO expert.
Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.
Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.
Here are a few more SEO stats that should help you to see how important SEO is to your website’s success. And if you happen to own a software-as-a-service brand, our SaaS SEO guide will teach you how to drive traffic to your site.
Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.
Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.
Everybody loves pie, so focus on making yours as big as possible.
Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.
If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.
SEO is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.
The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.
Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.
Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs (more on some of our favorite link building techniques here).
Yes, we know that all of those Fiverr deals offering you 50 backlinks for £5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.
If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site.
Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.