Best SEO for Small Business

Business owners are becoming increasingly aware of the importance of the internet and using search engine optimisation (SEO) to increase revenue for their business. Climbing to the top of Google’s search engine is something almost every business owner should want since it can exponentially increase revenue.

Top SEO Marketing for Small Businesses

Small businesses face many challenges with their digital marketing. They generally have smaller budgets, fewer resources, and weaker brand recognition.

One of the best ways small businesses can compete with larger brands is by generating more organic traffic. According to research, more than half of web traffic and up to 40% of total revenue comes from organic search.

Why website rankings matter for small business marketing

To be successful with organic traffic, small businesses really need to try to rank on the first page of a SERP. There’s a saying popular with SEOs that the best place to hide a dead body is on page two of Google. It basically goes to show that most people will only look at the results on page one and either click on one of those links or search for something else.

In fact, the click-through rate on Google SERPs decreases exponentially with positioning. Links that appear in the first position have a 30% click rate. The number drops to 10% for links in the third position and falls closer to 2% towards the bottom of the first page.

The Importance of Local SEO for Small Business Websites

Consumers find suppliers of products and services differently from how they did five or ten years ago. When consumers need something, they get out their smartphone, open up Google, and run a search. From restaurants to electricians, accountants to solicitors to many more different businesses and services. In seconds, options can be found for someone to consider buying from or enquiring with.

And this means that, as a small business, you need to make sure that your website is visible when someone searches Google. And your options here are either SEO or PPC (paid ads).

Our Affordable SEO for Small Business Includes;

SEO can be complicated. So understanding your current situation and marketplace is key to making the right decisions. And fortunately, for smaller businesses we can often strip away much of the complexity, and the conversation ends up being about content, links and website design.

Is SEO right for your small business?

Best SEO for Small Business Owners

Search engines are a key way in which we all now look for products and services. So, in the majority of cases, search is a great way to get in front of potential customers. This is not to say that it is the right marketing approach for every business at any given time.